Your church's "brand" is all about what your church believes, thinks, acts, and does. Although we as churches don't use the word "brand" and instead use words like "mission" and "vision," our churches have reputations in our community. That reputation often stems from what our members believe about the church and then how those members live out their daily lives.
To finish up our conversation around churches and branding, I break down how to take all the work we've done over the last 3 weeks and bring it into every aspect of our church's life.
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