House of Brands or Branded House. What’s better for churches?

The terms a "branded house" and a "house of brands" are used by marketers to describe the type of strategy a company will use when they are wanting to grow their reach. What is a branded house and a house of brands? Here is a quick definition for each:

 

Branded House: A company that uses the same logo mark and brand name but adds in the department or service to the company name.

 

House of Brands: A company that owns many other companies but each company is it's own standalone brand and has it's own brand assets.

 

So what do these terms have to do with your small church? That's what this episode is all about.

 

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